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How Apple Is Changing the Professional Market

Are you a professional user who feels abandoned by Apple? Ken Segall, a long-time adviser to Apple, argues that Apple isn’t leaving pros behind, but is instead changing its professional tools to be accessible to more users. Segall reveals that, at one point, Steve Jobs considered killing Apple’s professional products due to them requiring a lot of resources for a small, niche market — as opposed to the consumer market, which is larger and less demanding. While Segall acknowledges that Apple will drive away some pros, he believes the company will succeed in advancing the market and empowering more users.

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