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How to Name an App

Well-known developer and podcaster Marco Arment is working on a new podcast client, called Overcast. In a blog post, he discusses how he came up with the name, the alternatives he considered, the steps he had to go through to ensure that there were no trademark infringements, and how he secured an online presence, including a domain name and Twitter handle. It’s a fascinating look into something most of us never consider.

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