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AT&T Announces Sponsored Data

At CES, AT&T announced a new Sponsored Data program that would push some of the cost of mobile data onto content providers. The program works like this: a company like Netflix would pay AT&T, and in turn, mobile usage of Netflix would not count against AT&T customers’ data caps. Many are concerned that the plan, which would effectively give deep-pocketed companies priority, could be bad for Internet neutrality in the long run.

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