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30 Years after Macintosh, Viewed through iPhone

On 24 January 2014, Apple shot a remarkable commercial to commemorate the 30th anniversary of the Macintosh. The company sent 15 camera crews around the world to shoot the footage over the course of 36 hours, all on the iPhone 5s. The ad shows a number of scenes that would have been science fiction 30 years ago: a man configuring his artificial limbs with an iPhone, children controlling robots with a MacBook, and another guy flying multiple drones via sensors on his arms, wired into a MacBook. The video was directed by Jake Scott, son of legendary filmmaker Ridley Scott, who directed the original “1984” ad. Be sure to read the story of how it was made after the video plays.

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