Yoni Heisler, writing for TUAW, has tracked Apple’s research and development expenditures from its SEC filings, and found some surprises. R&D expenditures dropped considerably after the return of Steve Jobs, who axed a number of projects. Since then, Apple’s R&D spending has grown considerably, with expenditures from 2011–2013 equaling 50 percent of Apple’s total R&D expenditures since 1995. Even so, the company still spends billions less than competitors. As Steve Jobs once said, “It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”
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