Sometimes the journey is the reward. Uber, the app-based ride-sharing service, has announced a new option, UberXotic, that blurs the line between getting to your destination and arriving in style. Launched during Nashville Fashion Week (which goes through 5 April 2014) and in partnership with Music City Dream Cars, UberXotic gives customers the chance to ride in a Rolls-Royce, Maserati, Lamborghini, or Ferrari. Should you be in Nashville in time, you can even try UberXotic for free. The question is, will UberXotic become more widely available?
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