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John Gruber on “The New Apple”

John Gruber of Daring Fireball has posted an extensive analysis of Apple in the wake of this year’s WWDC keynote, focusing on Tim Cook’s comment that “only Apple” can offer a completely seamless experience between devices. Gruber argues that the only “new” Apple is the one Steve Jobs established in 1997, that the company’s recent post-Jobs renaissance is a case of the company growing up, and that Tim Cook is the right CEO to guide Apple in this phase. “Jobs was a great CEO for leading Apple to become big. But Cook is a great CEO for leading Apple now that it is big, to allow the company to take advantage of its size and success,” Gruber said.

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