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Apple Denied Touch ID Trademark

The U.S. Patent and Trademark Office has denied Apple’s application to trademark Touch ID, the fingerprint-sensing technology built into the iPhone 5s. Apparently, the Touch ID name is too similar to an existing trademark, Kronos Touch ID, which the USPTO claims could cause customer confusion. Apple has six months to change the trademark or make a deal with Kronos, a workforce management solution company whose biometric Touch ID terminal manages employee time-tracking and access in casinos.

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