Apple’s “Stickers” Ad a Boon for Decal Makers
Apple’s “Stickers” ad was surprising because it actually encouraged owners to customize the sleek aluminum MacBook Air. According to a piece in MacStories, the ad also led to a happy, if unintended side effect: sales of MacBook stickers and decals are soaring. Benjamin Clark of The Decal Guru said they saw a quadrupling of orders after the ad, and Etsy sellers also reported similar gains.