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The Story of the Fifth Avenue Apple Store

The glass Apple Store cube at the corner of 57th Street and Fifth Avenue isn’t just a New York City landmark — it’s as iconic as any product Apple has released, if not more so. But what you may not know is that the actual store, underground, was an unused basement for 40 years. New York Magazine tells the story of how Steve Jobs and real estate developer Harry Macklowe worked together to turn an unwanted basement into one of retail’s greatest success stories.

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