Until Android Wear and the Apple Watch announcements, Pebble was the hottest smartwatch company on the scene. Now, with big-name competition, Pebble is slashing the price of the original Pebble by $50 (to $99) and the Pebble Steel by $30 (to $199). The company is also adding background sleep and activity tracking to its smartwatches. Its new marketing campaign pokes fun at Apple’s SVP of Design, Jony Ive, saying “Breathe, Jony. It’s just a watch. Chill.”
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