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Tim Cook Takes the Blame for Apple’s Lack of Diversity

Apple CEO Tim Cook sat down with Mashable’s Christina Warren to discuss Apple’s diversity, or lack thereof. Apple’s first diversity report from last year showed that Apple’s workforce is 70 percent male. “I think it’s our fault — ‘our’ meaning the whole tech community. I think in general we haven’t done enough to reach out and show young women that it’s cool to do it and how much fun it can be,” Cook said. Cook hopes to increase Apple’s diversity by reaching out to female students and historically black colleges. Apple has also extended WWDC scholarships to STEM organizations in order to bring in more diverse attendees.

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