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Google Is Dead. Long Live Google!

No, this is not an April Fool: Google, the publicly traded company, will soon be no more. Later this year, it will be reorganized as Alphabet, with what we recognize as Google as a subsidiary. Google co-founder and current CEO Larry Page will be the CEO of Alphabet, while current Senior Vice President of Products Sundar Pichai will become CEO of Google. Google will focus on ads, Android, apps, maps, search, and YouTube, while side efforts like Google Fiber, Google Ventures, the mysterious Google X, and Nest will be managed outside of the Google entity. Google’s goal is to highlight how well the company’s search business is faring, without the financial results being dragged down by the company’s long-play projects.

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