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Marco Arment Explains Why People Block Ads

With Apple giving developers the capability to block Web content in iOS 9 and OS X 10.11 El Capitan, ad-blocking has become a hot topic, with many content creators complaining that it robs them of revenue. But blogger and developer Marco Arment, who himself relies on ad revenue, has decided to block ads. His reason: increasingly invasive ad-tracking that robs users of their online privacy. Arment argues that users cannot possibly consent to automatic tracking of everywhere they go on the Web. Arment calls on publishers to reject privacy-invading ads, even if it “won’t be a clean, easy transition.”

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