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Why Some People Stop Wearing the Apple Watch

Analyst Ben Bajarin, working with wearable analytics firm Wristly, surveyed users who said they were dissatisfied with their Apple Watches in an attempt to tease out the main shortcomings of Apple’s smartwatch. The complaints unhappy Apple Watch owners shared were poor performance, short battery life, the watch face not always being visible, reliance on the iPhone, and the high price. Perhaps surprisingly, the most critical and least satisfied Apple Watch owners “work in tech, evaluate tech for a living, or are fairly technical.” To be clear, this study focused on dissatisfied users, but Bajarin notes that satisfied Apple Watch owners make up a much larger group.

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