Mark Wilson, writing for Fast Company, reveals that many apps — both those that run locally on your devices and Web apps — are intentionally slowed down, because users don’t trust apps that work too quickly. For instance, Facebook displays a fake loading bar when performing a security checkup, giving the impression of deep thought. Similarly, Wells Fargo had to slow down its mobile app’s retinal scanner because customers didn’t realize that it had worked so swiftly. Designers believe that they’ll gradually be able to remove the artificial speed bumps as users become accustomed to the technology.
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