Veteran tech journalist Walt Mossberg has taken a look at Apple under CEO Tim Cook, five years after Cook took the position. Overall, Mossberg praised Cook for guiding the company to new financial heights, refining its product lines, and retaining most of its senior talent. However, Mossberg deducts points for the fact that Apple under Cook has yet to introduce a game-changing product, though he admits that the Apple Watch might be that game-changer, saying that it took 3–4 years before the iPod took off. We’d also note that some of Apple’s biggest wins were actually low-hanging fruit — the iMac, iPod, iPhone, and MacBook Air all entered markets with radically inferior competition (the iPad didn’t have much to compete with in terms of tablets, but Steve Jobs set it against the entire netbook category). But there isn’t much easily reached fruit left in the consumer electronics world.