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Aetna to Promote Apple Watches to Employees and Customers

In an initiative to improve the health of its employees and customers, health insurance company Aetna is buying Apple Watches for its nearly 50,000 employees and will be offering subsidized Apple Watches to select large employers and individual customers in the upcoming enrollment period, with the remaining cost to be paid via a monthly payroll deduction. Aetna will be providing iOS apps to simplify and improve the healthcare process through care management and wellness, medication adherence, and health plan information and decision support. In addition, Aetna app users will be able to use Apple’s Wallet app to check their deductibles and pay bills. If implemented well, Aetna’s program could improve healthcare, reduce costs, and enhance the company’s ratings with its millions of members.

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