Skip to content
Thoughtful, detailed coverage of everything Apple for 28 years
and the TidBITS Content Network for Apple professionals
1 comment

Behind Apple’s Scaled-back Car Plans

Mark Gurman and Alex Webb at Bloomberg Technology report on how Apple has scaled back its automotive ambitions from becoming an outright competitor to Tesla Motors to developing an underlying self-driving car platform for now. The Project Titan team has suffered from hundreds of layoffs, reassignments, and engineers leaving on their own, and the refocused team reportedly has a year to determine the feasibility of the platform and decide on whether to design its own vehicle or partner with existing carmakers. It’s possible that Apple waded into the murky automotive waters with an overinflated view of its ability to reinvent a complex and entrenched industry, but we can hope that Apple’s continued presence will at least spur carmakers to improve the software aspects of their automobiles.

Read original article

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For 28 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.

Comments About Behind Apple’s Scaled-back Car Plans