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Tim Cook Bullish on Augmented Reality

Two of the hottest technologies at the moment are virtual reality (VR), which isolates users in an entirely virtual world, and augmented reality (AR), which overlays virtual elements on top of the real world. In an interview with BuzzFeed News, Apple CEO Tim Cook expressed a clear preference for AR, saying, “VR has some interesting applications, but I don’t think it’s a broad-based technology like AR. Augmented reality will take some time to get right, but I do think that it’s profound.” Why? Cook said, “There’s no substitute for human contact, and so you want the technology to encourage that.”

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