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Apple’s Jony Ive on the Touch Bar and Thinking Different

Apple Chief Design Officer Jony Ive sat down with CNET to discuss his design process and the Touch Bar in the new MacBook Pro. Ive reveals that his team spent years working on the concepts that eventually became the Touch Bar. That process wasn’t easy — they often had to prototype what was essentially a full product before they could even test it properly. That begs the question: what ideas did Apple develop, test, and dismiss before moving ahead with the Touch Bar?

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