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Is the Mac Struggling Inside Apple?

Over at Bloomberg Technology, Mark Gurman lays out the case that Apple is indeed marginalizing the Mac internally, as we have suggested recently. Gurman cites numerous sources within the company who reveal troubling changes. These days, the Mac hardware team gets less face time with Jony Ive’s design group, and managers have become more likely to float multiple competing ideas, meaning that time spent on losing designs ends up wasted. On the software side, Gurman says that there is no longer a dedicated Mac operating system group, with all engineers on a single team and many of them focusing on iOS first. Even Apple employees are asking if Mac desktops remain strategically important, which prompted a response from Tim Cook that was positive, if vague.

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