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Some Apps Making More Outside the Mac App Store

After Apple removed the code snippet manager Dash from the Mac App Store, its developers found that they actually made more money afterward, but that was likely due to the increased media coverage. In a less biased test, Rogue Amoeba also decided to stop selling its audio recording app Piezo on the Mac App Store due to Apple’s onerous restrictions. Even though the Mac App Store accounted for about half of Piezo’s sales before being removed, Rogue Amoeba found that nearly all customers shifted to direct sales — in other words, the Mac App Store wasn’t contributing much to product discovery. Plus, thanks to direct sale transaction fees of just a few percent, versus Apple’s 30 percent, Rogue Amoeba made almost $5 more per copy of Piezo and more overall revenues after pulling it from the Mac App Store. Although results would undoubtedly vary from case to case, Rogue Amoeba's experience shows that the Mac App Store may not be worthwhile for many developers.

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