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Steve Jobs Initially Thought the Genius Bar Was Idiotic

On the Recode Decode podcast, former Apple Senior Vice President of Retail Operations Ron Johnson, who pioneered the Apple Store, revealed that Steve Jobs initially called the Genius Bar “idiotic.” Jobs argued that people who know technology don’t know how to connect with people, but the next day he ordered Apple Legal to file a trademark for “Genius Bar.” It’s a good reminder that Jobs not only didn’t come up with all of Apple’s good ideas, he also rejected many of them at first. But it also shows how Jobs was willing to be persuaded by people whose opinions he trusted.

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