After a meteoric rise, iPad sales have been plummeting. Apple executives Craig Federighi and Phil Schiller sat down with BuzzFeed to discuss what the company is doing to boost the iPad’s growth, including less-expensive base models, the new 10.5-inch iPad Pro, and the many iPad-specific features of iOS 11. Some interesting tidbits: it took four years to develop the ProMotion technology in the new iPad Pro, and Apple now likens tablets to crossover vehicles instead of cars.
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