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Siri Usage and Engagement Declining

A somewhat odd Verto Analytics report on virtual assistant use on mobile devices claims that while Siri remains the most popular virtual assistant in the United States, both usage and engagement are dropping. Siri’s user base reportedly declined by 15 percent to 41.4 million over the past year, and engagement (a metric that compares daily users to monthly users) has dropped by half during that period. Suggested reasons include Google rolling out voice support across all its apps and people starting to use mobile apps associated with home-based voice assistant devices, such as the Amazon Echo and Google Home. Apple undoubtedly hopes that its HomePod smart speaker with Siri support will reverse this trend.

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