Skip to content
Thoughtful, detailed coverage of everything Apple for 34 years
and the TidBITS Content Network for Apple professionals

How Siri Is Getting Its Groove Back

Siri was groundbreaking when it debuted, but rivals from Amazon and Google have since overshadowed it. Wired spoke with Alex Acero, the Apple executive responsible for Siri, and Greg “Joz” Joswiak, Apple’s VP of product marketing, who explained some of Siri’s past challenges and upcoming improvements, such as improved voice recognition and iOS 11’s more natural voices. It’s interesting to hear the executives say that Apple has always wanted Siri to be able to perform tasks, not merely answer demo-friendly trivia questions that are unsatisfying in the real world. Joswiak noted, “We didn’t engineer this thing to be Trivial Pursuit!” Now Apple has to deal with the fact that it’s hard to change users’ Siri habits — if Siri failed you in the past, you probably won’t try that command again even if Siri could now handle it.

Read original article

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For over 33 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.

This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Comments About How Siri Is Getting Its Groove Back