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How Siri Is Getting Its Groove Back

Siri was groundbreaking when it debuted, but rivals from Amazon and Google have since overshadowed it. Wired spoke with Alex Acero, the Apple executive responsible for Siri, and Greg “Joz” Joswiak, Apple’s VP of product marketing, who explained some of Siri’s past challenges and upcoming improvements, such as improved voice recognition and iOS 11’s more natural voices. It’s interesting to hear the executives say that Apple has always wanted Siri to be able to perform tasks, not merely answer demo-friendly trivia questions that are unsatisfying in the real world. Joswiak noted, “We didn’t engineer this thing to be Trivial Pursuit!” Now Apple has to deal with the fact that it’s hard to change users’ Siri habits — if Siri failed you in the past, you probably won’t try that command again even if Siri could now handle it.

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