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Apple Promotes HomePod with a Stunning Short Film from Spike Jonze

Apple tapped Oscar-winning director Spike Jonze to produce a four-minute short film — it’s an ad, but so far from the usual dreck that passes for advertising that the term barely applies — to promote the HomePod. Adweek provides some additional background on the piece, which features the English musician and dancer FKA twigs and is a tour de force of choreography, set design, and digital effects. Go watch it.

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