Google has announced that it will be “turning down support” for the Google URL Shortener that the company launched back in 2009. It enabled users and developers to create and track short URLs in the goo.gl domain. It wasn’t particularly special, though integration into some of Google’s services made it easy to use in the past, such as when, for instance, you wanted to send someone a shortened link to a location in Google Maps.
After 13 April 2018, new users won’t be able to create new links via the Google URL Shortener. Those who have used the Google URL Shortener previously will be able to continue to use it until 30 March 2019, so you have a year. After that date, your links will continue to redirect, but you won’t be able to see analytics or manage them in any way.