Photo by Luca Mascaro
If you’re a connoisseur of fonts, or just appreciate a visual challenge, check out photographer David Friedman’s online quiz, “So you think you can tell Arial from Helvetica?”—it dates from 2009 but is still fun. He has taken 20 famous logos that were originally designed in Helvetica and redone them in Arial, and the quiz asks if you can tell which of the two is the real Helvetica. For those who aren’t font geeks, Helvetica is one of the most popular typefaces of all time, and Monotype designed Arial as a metrically identical alternative to Helvetica. But if you pay very close attention, you can tell the difference. After you see how well you fared on the quiz, it’s worth taking a minute to follow the links above and read their histories on Wikipedia.