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Eureka Park entrance

Photo by Consumer Technology Association

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CES 2019: Startup Gadgets at Eureka Park

Eureka Park is the part of CES dedicated to startups, and it’s the section of the main floor that provides the best signal-to-noise ratio for products worth writing about. The products I see here have less chance of making it to market than those from established companies elsewhere—plenty of booths are here to raise investment capital or find a distributor, and if they don’t, they’re going home broke. But Eureka Park is also home to the most inventive and out-of-left-field ideas.

In light of this, it’s worth mentioning two press releases I received from the Consumer Technology Association during the show. The first touted a new $10 million venture capital fund dedicated to businesses headed by women and people of color. This should be welcome, as top executives at booths are nearly always men (women are generally in marketing), and the biggest source of diversity I see comes from Asian companies.

The second press release said that consumer tech revenue is at an all-time high with $397 billion in 2018. The industry doesn’t make Apple’s 38% margins, but we can safely assume that revenue figure generates roughly $40–$80 billion in profit, yes? So $10 million is… 0.025% of industry profits. I’m sure that veritable drop in the bucket will be more than enough to achieve gender and diversity parity. This is especially galling because a venture capital fund isn’t a grant program—managed correctly, the CTA should make money on it. What was meant as a positive PR move—aside from any altruism that launched the idea—just demonstrates how little interest there is in actual change.

BassMe Portable Subwoofer

Furniture with built-in audio is old hat at CES, and yes, it’s impressive when a bass line rattles your teeth, until you remember that the audio-enabled couch you’re sitting on costs $4000. BassMe (Web site in French) intends to let you sit on any furniture you like—or walk around—wearing your own thorax-rattling subwoofer. It’s a large clip that goes over your shoulder into your chest and back, and looks vaguely reminiscent of an implement of the Spanish Inquisition if Torquemada’s first job had been at Bang & Olufsen. Studio-Duroy, its designer, is looking for US distribution and intends a retail price of $150.

Photo by Consumer Technology Association

Beauty and the Bolt Hands-On Science

I love science educational nonprofits—in fact, I run one—which is why Beauty and the Bolt caught my eye. They bring science education to the K-12 sector by providing hands-on STEM experiments via educational videos, kits, and “Makercrates”—a rentable box of equipment, such as a 3D printer, that kids can work with in class and ship back to the organization. Beauty and the Bolt is a 501(c)3 nonprofit with what they call a “Robinhood” pricing structure: when you check out with a full cart, you can opt in for a questionnaire about the resources of the school or organization you’re shopping for. Wealthy groups pay full fare, groups with fewer resources get a discount. The site makes it clear they’re open to all kids, but there’s a special emphasis on girls and people of color.

Photo by Consumer Technology Association

Helpicto App for Nonverbal Kids with Autism

Helpicto is a subscription service meant to make it easier to communicate with kids who are nonverbal due to autism. The service runs on computers, tablets, and phones, and translates spoken words into pictograms and back again. Say “do you want to eat an apple?” to the app, and it shows the child pictures and icons showing someone eating, and an apple. A library of icons and pictures allows the child to communicate back to parents, teachers, and other caregivers, and a cloud account keeps all of this synced across multiple devices. The service is now in development for international use outside of France, and is scheduled for US release in February 2019. It will cost $10–$15 per month after a 1-month free trial.

Photo by Consumer Technology Association

iCare Neural Up Stress Reducer

Sometimes I cover a product just because it would cruel to deprive TidBITS readers of seeing the product photo. iCare’s Neural Up is an audio program that the company claims will help reduce stress and improve mental focus. Like the HelloMind meditation app (see “CES 2017: Gizmos from the PEPCOM Digital Experience,” 6 January 2017), you dial up a sound program for the outcome you want to achieve, and the audio does the rest. So naturally, iCare built this into a giant egg called the Bubble Zen, which provides a “complete workstation space” while playing the audio. This is meant for businesses to provide to their staff and customers, and it’s available for lease or purchase—the latter cost being $15,000. Those who don’t want to sit in an oviform Godzilla chicken chair can look forward to later this year, when the audio will be available in a phone app for subscription at “under $10 a month.”

Photo by Consumer Technology Association

LifeInABox Medication Fridge

I’ve seen several useful products for diabetes monitoring, but there’s one technical problem that can’t be solved with an app: insulin can’t be digitized, and it’s not shelf-stable at room temperature. LifeInABox is intended to be the “world’s smallest refrigerator” and is designed for such purposes—although as the pictured products are prototypes, the final sizes aren’t in yet. The Box is a lunchbox-sized fridge that can store up to a month’s supply of insulin, keeping it at 35–46 °F (2–8 °C), which you can monitor with your phone. If you need to keep different medications cool, you can adjust the temperature accordingly. It’s designed to run off AC power, 12-volt DC in your car, or a built-in battery, which you can supplement with battery packs. The booth representative told me that batteries would keep it cold for 36 hours—but the literature says 4 hours of refrigeration off the internal battery and 12 hours off of optional battery packs. Perhaps 36 hours when kept closed and insulated? The shipping model will include a magnetic lock that can be released by your phone. Lifeina also demoed an even smaller fridge that resembled a tall thermos with a 2-inch diameter—it can keep one or two insulin doses cool for 24 hours and has the same monitoring features as The Box. Both products are still in development and need to clear FDA approval, but Lifeina is hoping to bring them to market for $200 and $79 respectively.

Photo by Consumer Technology Association

Lumen Smart Personal Nutrition

You’d be forgiven for thinking Lumen is some kind of lighting system, but you’d be half right, because the goal of Lumen is to make you lighter. It’s a breathalyzer that measures the carbs and fats you’ve recently eaten to help you judge how well you did yesterday, and give you tips and pointers for how to achieve the best balance today. A phone app gives you real-time metabolism measures and can prepare a meal plan for the rest of your day. It’s available for pre-order on Indiegogo for $249, and will retail for $299 when it ships in August 2019.

Photo by Consumer Technology Association

Nexoptic Blade Optic Binoculars

I think Nexoptic is on to something, but I’m not entirely sure what. Later this year, the company will be introducing a replacement for binoculars that provides 2.5x to 10x magnification to a built-in 5-inch screen, using a technology it calls “blade optic lenses.” There’s also a suite of AI routines that provide image stabilization, auto-focus, zoom, and low-light correction. I assume the following will mean something to photographers: it has an equivalent focal length of 500mm and a 52mm diagonal aperture. The odd thing is that the press release says little about it also being a camera—I infer such from a mention that its “lenses feature 4K video.” The company’s other press releases imply that it is also trying to license its technology to phone and camera manufacturers. The product is unnamed in the press release but called the Doubletake in the prototype photos. It has no set price yet, and is due to arrive sometime in 2019.

Photo by Consumer Technology Association

Ovie Food Storage Smarterware

Considering the American obesity epidemic, it’s astonishing that 40% of the groceries we buy go from store to fridge to garbage bin because we don’t eat them before they spoil. Ovie hopes to change that with its tagging system. When you put food away for later, you attach a waterproof tag to the item and tell an Alexa device what it is. These tags either affix to Ovie’s optional range of storage containers, or clip to your existing ones. The tag will glow green when the container’s contents are still fresh, yellow when they’re nearing expiration, and red when it’s time to feed them to a dog you don’t particularly like. Ovie’s app will not only give you an inventory of what’s in your fridge, but will also suggest recipes for what’s about to expire. Tell the app which items you always want on hand, and it’ll track what you need to buy again on your next shopping trip. A single Ovie hub can handle any number of tags. Pricing is $130 and up for the initial kit including the hub, depending on how many tags are included, with additional packs of tags available. Ovie has committed 1% of its profits to nonprofits combating food waste and insecurity.

Photo by Consumer Technology Association

Propeaq Wearable Light Therapy

There was a trend at CES with various booths demoing blue light blocker lenses, which make it easier to fall asleep by shutting out wavelengths of light known to be stimulating. I found these uninteresting, because pretty much every recent gadget, including Macs and iPhones, can already shift the wavelengths of light emitted by the screen. Propeaq, however, proposes that only the right blue light gets to you, with sunglasses that shine it into your eyes when you need it, and sets of differently tinted lenses that block it when you don’t. If you’re working a night shift or crossing multiple time zones, this approach is supposed to help you adjust more quickly to the new schedule. Research is promising but not yet conclusive, although the theory is similar to the old advice to avoid sunlight before you leave but get plenty at your destination. These glasses are portable sunlight for your face—which, er, I suppose regular sunlight is also, but maybe it’s not in abundance where you’re going. Propeaq claims that you can reset your body clock with only 30 minutes a day of use. The Propeaq glasses are available now in Europe for €239 and are coming to the US for $199.

Propeaq Wearable Light Therapy

PUPSCAN Portable Scanner

I was impressed last year by what is now called the PUPSCAN, a handheld scanner that projects a laser frame over a document you’re scanning to show you you’re capturing it correctly, and then pipes the image to any of a number of cloud services (see “CES 2018: Eureka Park Wraps Up CES,” 18 January 2018). The company wasn’t able to find a large enough consumer market for the device, so it has now pivoted to making it an accounting tool—the scans are now OCR’ed and formatted for import into various financial apps. But it still includes the feature set I saw last year, with one exception: it doesn’t yet do color scanning. PUPSCAN costs €329 and is shipping now to the US.

PUPSCAN Portable Scanner

VideoLAN Support for AV1 Open Source

I recognized the VideoLAN folks from 30 feet away, because they were all wearing the icon of their VLC app on their heads—a classic orange traffic cone. VLC, of course, is the free and open-source app that can play darn near any video format on your Mac or iOS device, and which on Mac has tons of other (nearly indecipherable) options for streaming, ripping, and transcoding video. The VideoLAN folks gave me a spec sheet with three columns of small print describing everything VLC can do, but the most notable news is the app’s support of the Alliance for Open Media’s AV1 video format. AV1 is also open source and royalty-free, and it provides features such as 30% better compression for streamed 4K video versus competing formats, scalability to the requirements of the displaying device, and optimization to work well regardless of the quality of hardware and Internet connection in use. VLC is available for macOS, iOS, and tvOS—in fact, it’s so ubiquitously available that you can still download a version for IBM’s OS/2 operating system, which hasn’t shipped for 17 years.

VideoLAN Support for AV1 Open Source

WeWalk Smart Cane for the Visually Impaired

I have a friend who is blind and tells me not to worry, but I can’t help it—whenever I see someone walking down the sidewalk using a cane, I scan ahead to make sure there aren’t any upcoming signs jutting out at head level they might hit at speed. (I’ve done that myself purely by not paying attention.) The WeWALK smart cane claims to solve this problem, among others, with an embedded scanner that will vibrate the handle if it detects an upcoming obstacle at chest height. The WeWALK cane also integrates with various apps, including Google Maps and Uber, to provide directions and other services—although I’m not sure how such information is communicated back to the user. There’s an iOS app that facilitates all this on an iPhone, but while the company’s Web site discusses Google Assistant integration, it doesn’t mention Siri. Available now on Indiegogo at $399 with promised delivery in June 2019, after which the price rises to $499.

WeWalk Smart Cane for the Visually Impaired

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Comments About CES 2019: Startup Gadgets at Eureka Park

Notable Replies

  1. While the CTA dedication of funding for women and persons of color is understandable, if it was limited to males and whites, it would be considered RACIST and cause an uproar. What is the difference?

  2. White males aren’t a protected class. I’m for everyone being created equal…not that some are more equal than others.

  3. It’s not a question of protected classes. It’s that anyone paying attention can see that there are substantial barriers to women and people of color from entering STEM fields and starting tech entrepreneurial projects. It’s quantitative. You could look it up.

    Since most people agree that this is a bad thing, one way to address the problem is to address the problem.

    Don’t worry about the poor neglected white men, for a while they will still get ten times the encouragement and validation from 1st grade onward, 90% of the venture capital, and few will be criticized for not being the perfect balance of smiling enough, not being strident, but still somehow having the “unfeminine” instincts of a killer shark.

  4. I’m not so sure that the barriers are as high as you suggest. In my view…STEM should be blind to anything but talent. There are educational and cultural barriers to minorities…some of them are self inflicted. There are zero people alive today that were slaves or slave owners…and we have had quotas and affirmative action for decades…and there are still fewer minorities and women in STEM than statistics would provide. But it’s always the fault of Caucasian people…it’s never even considered that some of it might be the fault of the minorities. Part of the educational deficit just might be because of skipping class. There are successful black and brown people and women so don’t argue it’s not possible. We have had a black President and he got elected because of well reasoned and articulated arguments…and because he stayed away from words like dindunuffin…he showed his education and qualifications. The first requirement for success is that you have to want to succeed. Perhaps some changes in cultural values would help. Look at Asian people who come here…by and large they do well because culturally they are driven to succeed.

    Let’s not get too far in the weeds though…we are straying waaay off topic.

  5. I’m not going to engage with you on what you said about causes, because I don’t know you but the opinions you’ve stated are usually inarguable—in that people holding them are not open to changing them. (If that’s not you, apologies, I just don’t bang my head on brick walls.)

    But we can make this much easier: if we disagree about causes (which agreeing it’s important), we can agree that we have undesirable outcomes and attempt methods of improving those outcomes. Such things are measurable and not subject to opinion because facts are available. We improve what works and replace what doesn’t. Programs like the one I mention work (more entrepreneurs, no appreciable change in ROI compared to “merit” investments dominated by men), but this one isn’t at the right scale.

    If we stick to facts and measurable outcomes versus pet opinions, maybe we can come to agreement. Otherwise, it’s not worth arguing.

  6. One could say the same thing about people that believe in advancement due to he king some affirmative action box instead of merit… it then I don’t know you either.

    My original comment was an agreement with another poster who said something about not being able to specify male or white because that is racist…and I agreed with him. He spoke the truth.

    The problem is that once you start with labels then you’re going down a bad path. It’s ok to have the Congressional Black Caucus…but if somebody started the Congressional White Caucus well that would be racist. Blacks can say a certain word with impunity…but if anybody else does it it’s racist. Progressives call certain people undocumented immigrants… butwhen others use the correct term illegal immigrants…well, they are being racist.

    150 years after emancipation and 50 after the Civil Rights act…it’s time to treat every person the same…regardless of race, color, religion or anything besides merit. Unfortunately…that’s politically incorrect to progressives. President Obama, Colin Powell, Condi Rice, Justice Kagan, Justice Sotamayor, Marco Rubio and many others from special groups have all succeeded…on their own merit and not due to quota or affirmative action…there’s nothing stopping anyone from likewise succeeding. Education is available if you want it. Speaking grammatically correct English and wearing a belt is easy if you want to. Crossing the border legally, learning to speak the US language and getting a green card and eventual citizenship is possible…if you want it. The problem is that many don’t want a hand…they want a handout.

    Does racism…and genderism…and whatever other isms you want to list exist? Sure does…and not one of those politically correct but based on -ist or -ism or -obic words groups is pure…each of them have good and bad people. There are good and bad whites, blacks, Browns, immigrants and what have yous…but the activists on both sides ignore that. Maybe if we treat everyone the same it might change… it probably not as these issues have existed since Adam and Eve.

  7. If blacks had enslaved white for centuries and it would still be evident in every part of our society today, I’m sure there would be a White Caucus. And in that fantasy world I would be perfectly fine with the White Caucus.

    Despite the fact that on paper we’re all “equal” today and we all claim we should treat each other equally, I see blatant inequality everywhere based on those distinctions we made for so long and until recently. I am not willing to place the blame on the poor or the marginalized. I do not consider it “their fault” if they can’t make it in today’s supposedly so color blind and just society (“there’s nothing stopping anyone nowadays”). But mostly, I refuse to feel threatened by measures designed to address that inequality. And I say that as a white male.

    I agree with you, Neil, that people like Barak Obama or Condoleezza Rice did succeed on their own merits and I have great respect for that. OTOH I’m also pretty sure they’d agree that white males like you or me have nothing to fear from folks trying to overcome inequality. In fact, I’m pretty sure they’d suggest we join that struggle. Like you, I also try to treat everyone equally. But I still believe that does not mean we can assume just because of that everybody also has an equal chance as if there was no past that led us to where we are today.

  8. I placed no blame on them…just suggested that perhaps there was a little more to the problem than “they are victimized by white males”. I’m done with this though…it’s off topic and a waste of time and bits.

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