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Apple Announces “Shot on iPhone Challenge” Winners

Back in January 2019, Apple announced the Shot on iPhone Challenge with the goal of celebrating the photography capabilities of the iPhone. Apple’s panel of judges has now picked ten winning photos from around the world, shot on a range of models from the iPhone 7 to the iPhone XS Max—and they are impressive. The photos will be featured on billboards in select cities, in Apple retail stores and online. Originally, the rules of the challenge didn’t include any compensation for using the winning photos in the company’s marketing efforts, but after a backlash, Apple changed the rules to specify that it would pay an unspecified licensing fee to the 10 winners.

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Comments About Apple Announces “Shot on iPhone Challenge” Winners

Notable Replies

  1. I never even knew there was a “Shot on iPhone Challenge”. Guess they missed me with their promotion of it.

  2. Ditto! :-/


  3. Absolutely! If you entered the “Shot on iPhone Challenge,” go ahead and post your photo here, and if you didn’t, post your best iPhone photo from 2018. If we get enough entries (and I’ll know “enough” when I see it), I’ll pick a winner and send them a prize from my collection of historical swag and stuff.

  4. It’s a great shot, Bernd

    “Shot On iPhone” campaigns have been running for at least 5-6 years, and it continues to win industry awards for creativity, and the number of participants skyrockets every year. Apple does promote the contests in advance, and you can apply up to six months before the due date. It is promoted in Stores, which always feature winning shots through the year, and Apple does a big PR effort for entries that does get a lot of coverage as in global, national and local media. IIRC, during the first few years, they had big names, including Carl Sagan, promoting the competition. My thinking is that it’s evolved into a big annual thing like the Pillsbury Bake Off, or the Great British Baking Challenge, people who are interested keep their eyes and ears open for it. You can apply up to 6 months in advance of the deadline:

    I’ve been seeing a lot more of the annual crop of ads ads featuring the winners on TV, on billboards, and online. And this year has some very interesting creative extensions of the contest, including this campaign of shots from US and Canadian hockey pros. Sports photography is notoriously difficult for professionals, and even the top photo pros are going to be impressed with stop motion shots from a phone that are at the least as good as a dedicated expensive camera with a long lens and very fast shutter speeds:

    IMHO, this year’s “Shot On iPhone” ads are some of the best.

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