Photo by HeikoAL
Of course, Apple and Google both also rely on humans to improve Siri and Google Assistant. Amazon claims to have strict protocols in place to protect the privacy of its users, but Bloomberg says the recordings are accompanied by an account number, the user’s first name, and the device’s serial number. In contrast, Apple says Siri recordings are stripped of personally identifiable information, associated with a random identifier, and deleted after 6 months. Google also disassociates recordings from personally identifiable information and distorts the audio.