It’s a classic Steve Jobs story: when Apple created the Apple II, Jobs was unhappy with every existing shade of beige, so Apple had to create and register its own distinctive greenish tint of beige. Jerry Manock, the industrial designer of the Apple II, has stated that the color was Pantone 453, but that doesn’t seem to be true. Ben Zotto came across an original jar of touch-up paint for the Apple II, which triggered a fascinating investigation into the history of the color.
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