Skip to content
Thoughtful, detailed coverage of everything Apple for 34 years
and the TidBITS Content Network for Apple professionals

GQ on Tim Cook: Calm, Curious, and Not Normal

Zach Baron’s profile of Tim Cook at GQ is a fascinating read:

At a moment dense with pathological tech founders who log on daily to pontificate about the collective future of humankind, Cook does not log on all that much. He does not move fast and break things. His even calmness stands as an implicit rebuke to the chaos agents—Elon Musk, Mark Zuckerberg, and so on—who often get called to testify in Congress alongside Cook about the increasingly uncertain state of tech in this country. In clubby Silicon Valley, where it appears at times like people are battling to be the first in line on the venture capital–powered spaceship that will carry the Patagonia-clad elite away from the rest of us, Cook seems to side with the rest of us.

Tim Cook has been at Apple for 25 years and has been CEO since 2011. Despite the regular online refrains of “If Steve Jobs were still in charge…,” Apple under Cook has become the world’s most valuable company, released the Apple Watch and AirPods, and maintained focus on products, services, and values—and yes, making money. While some level of drama is inevitable for a company of Apple’s size and stature, Cook remains a calming influence. And yes, sending him email does often trigger a response from the Corporate Executive Relations team.

Read original article

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For over 33 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.

This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.

Comments About GQ on Tim Cook: Calm, Curious, and Not Normal

Notable Replies

  1. Fascinating article, thanks.

    I’ll note that Tim Cook’s Apple makes more a year that Steve Jobs’s Apple did in the entirety of SJ’s CEO-dom. Make of that what you will.

  2. One thing I really value about Apple under Cook is the increase in charitable giving, which was almost non existent under Jobs.

  3. Just 8 gigawatts more and we go back in time.

  4. I think Apple has already far exceeded the requirement, no? And don’t forget to pronounce it “jiggawats”. :laughing:

Join the discussion in the TidBITS Discourse forum


Avatar for ace Avatar for silbey Avatar for RM1 Avatar for medievalist Avatar for fischej