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Gonzo Tales from the Apple Store

At McSweeney’s, the pseudonymous “J. K. Appleseed,” an Apple Genius, shares insider tales from the Apple Store, including training the elderly, comparing the Genius Bar to The Wall from “Game of Thrones,” and even a fist fight. Along the way, Appleseed drops interesting Apple Store trivia. Did you know that each glass step in an Apple Store costs over $35,000 to install?

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