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Behind the Scenes of Apple’s $100 Million U2 Deal

Billboard spoke with U2’s new manager, Guy Oseary, about the band’s deal with Apple to distribute their latest album, “Songs of Innocence,” for free to iTunes users. The deal is rumored to have cost Apple up to $100 million. Oseary discusses Beats co-founder Jimmy Iovine’s close relationship with U2, hints at future Apple collaborations, and talks about retailers’ annoyance at the deal.

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