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Behind the Scenes of the Apple Watch

David Pierce of Wired offers an exclusive inside look at the development of the Apple Watch. While the watch was the vision of Apple senior vice president of design Jony Ive, it was turned into a product by Kevin Lynch, the former Adobe CTO who publicly battled Steve Jobs over Flash. The concept behind the Apple Watch is interesting: the iPhone is ruining your life and it’s up to the Apple Watch to separate you from your iPhone. Pierce gives us a look at the Apple Watch’s rough beginnings as an iPhone app, complete with a velcro strap and a digital crown dongle that plugged into the bottom. It took more than a year for the Apple Watch team to perfect its sounds and taps to Jony Ive’s satisfaction.

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