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Apple Casting Its Own Reality Show

Apple has issued an open casting call for “Planet of the Apps,” the company’s upcoming reality series about app developers. Applications are being accepted from developers through 26 August 2016; applicants must have an iOS, macOS, tvOS, or watchOS app in a functional state by 21 October 2016, with filming to take place in Los Angeles from late 2016 through early 2017. The producers are promising “hands-on guidance from some of the most influential experts in the tech community, featured placement on the App Store, and funding from top-tier VCs.” We don’t yet know the format of the show, which raises important questions. Will we see lots of geeks talking into their iPhone FaceTime cameras while “working” at Starbucks? Will there be judges making catty remarks about coding styles? Will the snarky QA engineer get voted off the team? Stay tuned…

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