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Mike Diegel

Mike Diegel

Mike Diegel is a strategic marketing and public relations consultant specializing in helping small businesses and other organizations use the Web more effectively. (September 2002)

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Marketing Software, Part 2

Have you done your homework from last week's article? In preparing to market your software, have you done the research, readied your product, and crafted your marketing messages? Good

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Marketing Software, Part 1

So you've built what you think is a great application. All your Mac-using friends think it's cool. Your beta testers tell you that it works. All you've got to do now is post it to VersionTracker and Download.com and you can quit your day job, right? Don't do it