Unless you saw everything at last week’s Macworld Expo in New York City, you’ll want to read on for our reports on Steve Jobs’s keynote address, the reasons why the show was so small, and an overview of all the USB devices shown. Finally, we also present our traditional Macworld Superlatives, covering the Expo’s best, worst, and funkiest, as well as the numerous products, people, companies, and events that stood out from the crowd.
Jobs Delivers Upbeat Macworld Keynote -- During his keynote at last week's Macworld Expo NY, Steve Jobs emphasized the health of Apple and the Macintosh, addressing what he termed the "Apple Hierarchy of Skepticism" and by again outlining Apple's four-part hardware strategy of focusing exclusively on creating desktop and portable Macintoshes for consumer and professional audiences
The first Macworld Expo to be held in New York City was marked by smallish crowds, few exhibitors, and little in the way of exciting new products. Most notable were the paucity of attendees and exhibitors; after the crush of the crowds in both San Francisco and Boston in recent years, plus the need for multiple exhibition halls in Boston, this year's Macworld NYC seemed adrift in the enormous Jacob Javits Convention Center.
The show started on a promising note - Steve Jobs's keynote was packed, and the press line stretched far back into the recesses of the Javits Center
Attendees of Macworld Expo in New York will remember the experience as the iMac Expo, complete with the slogan, "I think, therefore iMac." We're thrilled that the iMac stole the show - Apple couldn't afford for it not to, but we're distressed that so little else happened that upcoming USB support became a primary news theme
In keeping with our tradition of recognizing and reporting the best and worst from each Macworld Expo, here's this year's installment.
Best Slogan -- Apple Computer takes this award home for the "I think, therefore iMac" adage