Skip to content
Thoughtful, detailed coverage of everything Apple for 28 years
and the TidBITS Content Network for Apple professionals

Series: Branding Apple

Simon Spence examines how Apple differentiates itself from other computer makers

Simon Spence No comments

The Branding of Apple: Brands Embody Values

Branding is big business at the start of the 21st century. We are constantly drawn to (or repelled from) images and messages from companies who ask us to believe them, join them, or react to their products in a certain way

Simon Spence No comments

The Branding of Apple: Apple’s Intangible Asset

In the first of these articles I looked at the basics of brands and the way a brand is separate from both the company and the company's products. This week I'll take a closer look at Apple's brand and the values behind it. Design Supports the Brand -- Throughout Apple's history, groundbreaking design has played a key role

Simon Spence No comments

The Branding of Apple: The Retail Bridge

In last week's article, "The Branding of Apple: Apple's Intangible Asset," I looked at Apple's brand and what sort of reactions it evokes from consumers