You write software? Great! Now comes the tough part: selling it.
So you've built what you think is a great application. All your Mac-using friends think it's cool. Your beta testers tell you that it works. All you've got to do now is post it to VersionTracker and Download.com and you can quit your day job, right?
Don't do it
Have you done your homework from last week's article? In preparing to market your software, have you done the research, readied your product, and crafted your marketing messages? Good