This article originally appeared in TidBITS on 2013-02-13 at 2:00 p.m.
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VidBITS: Why Do We Still Support Apple?

by Adam C. Engst

As Valentine’s Day approached last week, our thoughts turned to thoughts of love. Have you ever ended up in a love-hate relationship? Or rather, “I love what you’ve done for me over the years, but a lot what you’re doing now irritates the stuffing out of me”? That’s how many of us feel about Apple these days, because, let’s face it, we have a long history of using, supporting, and evangelizing Apple products, from early Macs to the latest iPads. But despite the way Apple’s marketing always talks directly to us, it’s pretty clear that Apple doesn’t really care what any given customer thinks.

In this week’s staff roundtable [1] we discuss just why it is that Apple engendered such loyalty back in the day, and why that support continues despite Apple — and the entire technology industry — changing in fundamental ways. The two key insights:

Anyway, I don’t think anything was decided in our discussion (or even if there was anything that could have been decided), but if you’ve been pondering your own association with the ecosystem that has grown up around Apple, watch or listen to the roundtable and perhaps it will help you solidify your thoughts.