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European Distribution

European Distribution — Povl H. Pedersen writes:

Apple has not dropped the PowerBook 100 from the price list here in Denmark, but they have lowered the price. I am not sure about the consumer or business markets, but we still have it in the educational market.

We also still have the Classic here, but educational resellers sell the Classic II for about $1.50 (yes, a dollar and a half) more than the Classic. This is because Apple has no special price on the Classic, which we have at same price as the consumer market, but we do have a great back-to-school discount on both the Classic II and the LC/monitor bundle. Somehow the LC with 12" color monitor ends up about $15 cheaper than the LC with 12" monochrome monitor.

Here in Scandinavia Apple now has three competing divisions, each of which individually sets prices and must compete against the others. That’s why we see such large price differences between the consumer, educational, and business markets.

Information from:
Povl H. Pedersen — [email protected]

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