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Apple Store Books $500,000 in 12 Hours

Apple Store Books $500,000 in 12 Hours — After removing the deadbolt on the Apple Store that we reported on last week, Apple reported placement of $500,000 in orders during its first 12 hours of business. The online store, which offers build-to-order (BTO) Power Macintosh G3 computers using WebObjects technology acquired by NeXT, shouldered 4.4 million hits between noon and midnight PST on its opening day. This is good news, of course, and interim CEO Steve Jobs appropriately gushed in his quote for Apple’s press release. Now we have to wait and see if Apple’s "Think Different" campaign spills over to fulfilling orders and shipping machines on time. [JLC]

<http://store.apple.com/>
<http://db.tidbits.com/getbits.acgi?tbart=04251>
<http://product.info.apple.com/pr/press.releases /1998/ q1/971111.pr.rel.onlinestore.html>

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