Skip to content
Thoughtful, detailed coverage of everything Apple for 36 years
and the TidBITS Content Network for Apple professionals

Series: Apple Financials

Apple’s fiscal history through TidBITS’s eyes….

Michael E. Cohen Adam Engst No comments

iPhone and Services Drive Apple to Record Q2 2026 Despite Supply Constraints

Apple reported record financial results for what it described as its “best March quarter ever,” with over $29 billion in profits and double-digit growth across every geographic segment as the Tim Cook era approaches its end.

Michael E. Cohen Adam Engst 5 comments

Apple Propelled to Record Q1 2026 Financials by iPhone and Services

With its devices and services bringing in over $140 billion in revenue, its earnings per share rising nearly 20% year over year, and the announced return of Ted Lasso to Apple TV, Apple has a lot to celebrate.

Adam Engst 3 comments

Six Colors Charts Apple’s Fiscal 2025

It can be hard to get the big picture from quarterly financial statements, but Jason Snell’s charts of Apple’s annual performance make it clear just how well Apple is doing.

Michael E. Cohen Adam Engst 5 comments

Services, Mac, and iPhone Drive Apple’s Q4 2025 Quarterly Revenue Record

For its fiscal fourth quarter of 2025, Apple set numerous records, with revenue of $102.5 billion, led by an all-time Services revenue record of $28.8 billion, and profits of $27.5 billion—so many billions.

Michael E. Cohen Adam Engst 9 comments

Apple Q2 2025 Financials Solid Despite Upcoming Tariff Uncertainty

Although tariff hikes did not materially affect Apple’s revenues and profits for Apple’s second fiscal quarter of 2025, that may change next quarter. Most product categories saw higher revenues than last year’s, with only Wearables posting a decline.

Michael E. Cohen Adam Engst 10 comments

Despite iPhone Decline, Apple’s Q1 2025 Sets Revenue Records

Apple again set revenue records in its first-quarter fiscal results, with Services posting the largest increases once more. Mac and iPad sales rebounded, while revenues for both Wearables and iPhone declined, although very slightly, compared to last year’s quarterly results.

Michael E. Cohen Adam Engst 4 comments

Apple Sets Q4 2024 Revenue Record on Services and iPhone Growth

Apple set revenue records in its fourth-quarter fiscal results, thanks to strong numbers from the iPhone and Services segments and increases from the iPad and Mac. On the downside, revenue growth dropped in the Wearables category, and sales in the Greater China region declined slightly.

Adam Engst 9 comments

LittleBITS: Apple Financial Coverage Will Continue

Although our concerns about our coverage of Apple earnings reports were not unfounded, a majority of readers said that they found the articles worthwhile.

Adam Engst 82 comments

LittleBITS: Should We Continue Covering Apple Financials?

We always cover Apple’s quarterly financial reports, but they’re pretty repetitive. Adam Engst asks if you find them sufficiently relevant or interesting for us to continue.

Michael E. Cohen Adam Engst 3 comments

Apple’s Q3 2024 Record Revenues Surprise Tim Cook

Although the iPhone and Wearables segments were down slightly and the Mac up only slightly, Apple posted record third-quarter revenues thanks to yet another strong Services showing and pent-up demand for new iPads.

Michael E. Cohen Adam Engst 12 comments

Apple Revenues Drop 4% in Q2 2024, with Bright Spots from Services and Mac

Though Apple revenues declined compared to the same quarter last year, the drop was less precipitous than many had feared, and Apple still announced profits of $23.6 billion. Revenue increases came from the Services and Mac segments.

Michael E. Cohen Adam Engst No comments

Apple’s Q1 2024 Returns to Revenue Growth on Strong iPhone and Services Performance

Apple reported an overall 2% increase in revenues thanks to strong iPhone sales and record Services income, but some product categories—iPads and Wearables—and the key Greater China region suffered double-digit revenue declines for the quarter.

Michael E. Cohen 7 comments

Apple Reports Record Q4 2023 Profits Despite 1% Revenue Drop 

Foreign exchange headwinds and a relative scarcity of new products during the quarter flattened Apple’s revenue figures compared to its results from a year ago, although its profits were up 13%.

Michael E. Cohen Adam Engst 17 comments

Apple Q3 2023 Earnings Down 1% on Exchange Rates

Citing “foreign exchange headwinds” and “difficult compares” for its Mac and iPad results from the year-ago quarter, Apple reported a total revenue decline of about 1%. On the other hand, Services revenues continued to expand, and product sales to emerging markets were up. In short, Cupertino isn’t worried.

Michael E. Cohen Adam Engst 4 comments

Apple’s Q2 2023 Slightly Down on Exchange Rates and “Macroeconomic Conditions”

The one-two punch from foreign exchange rates and “macroeconomic conditions” rocked Apple’s profits in the just-concluded quarter below last year’s results, but only by a little.