Apple Store Contributing More Profit (Correction) — In "Apple Store Reality Check" in TidBITS-410, I made a mistake in calculating how much money the Apple Store would contribute to Apple’s bottom line if you assumed that all of the Apple Store sales would otherwise have gone through the dealer channel. In short, the additional 15 percent that Apple makes on direct sales should have been applied to the $144 million in orders, resulting in a $21.6 million profit above what Apple would have made if those sales came elsewhere. Thanks to alert readers Clive Bruton <[email protected]> and Peter Schoenrank <[email protected]> for setting us straight. [ACE]
Subscribe today so you don’t miss any TidBITS articles!
Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For 29 years, we’ve published professional, member-supported tech journalism that makes you smarter.
Registration confirmation will be emailed to you.