Apple has become increasingly reliant on its Services business segment every quarter, but is its focus on growing Services revenue harming the iOS experience? That’s the question posted by developer Steve Streza, who analyzed Apple’s built-in apps on a fresh install of iOS 13 and a new iCloud account.
Streza found an endless barrage of ads for Apple’s services: Apple Arcade, Apple Card, Apple Music, Apple News+, and Apple TV+. “If you don’t subscribe to these services, you’ll be forced to look at these ads constantly, either in the apps you use or the push notifications they have turned on by default,” Steza said. He goes so far as to describe iOS 13 as “adware” since it’s full of unremovable ads.
I wrote about this issue last month in “Why Is the Apple TV Constantly Advertising at Us?” (16 January 2020), noting how Apple’s focus on services is spoiling the user experience. Given that a better user experience has always been Apple’s advantage, this trend toward pushing services could backfire if it starts to drive users away.