Writing for Vanity Fair about the Vision Pro, Nick Bilton worries:
When I take it off, every other device feels flat and boring: My 75-inch OLED TV feels like a CRT from the ’90s; my iPhone feels like a flip phone from yesteryear, and even the real world around me feels surprisingly flat. And this is the problem. In the same way that I can’t imagine driving a car without a stereo, in the same way I can’t imagine not having a phone to communicate with people or take pictures of my children, in the same way I can’t imagine trying to work without a computer, I can see a day when we all can’t imagine living without an augmented reality. When we’re enveloped more and more by technology, to the point that we crave these glasses like a drug, like we crave our iPhones today but with more desire for the dopamine hit this resolution of AR can deliver.
I know deep down that the Apple Vision Pro is too immersive, and yet all I want to do is see the world through it. “I’m sure the technology is terrific. I still think and hope it fails,” one Silicon Valley investor said to me. “Apple feels more and more like a tech fentanyl dealer that poses as a rehab provider.” Harsh words, but he feels what we all feel, a slave to our smartphone, and he’s seen this play before and he knows what the first act is like, and the second act, and he knows how it ends.
Harsh words, indeed, but success walks hand-in-hand with unintended consequences.